Conference Marketing Specialist
HybridMumbai, Maharashtra, India
Mumbai, Maharashtra, IndiaHybridFull TimeEnterprise
Full TimeEnterprise
Job Summary
Execute multi-channel marketing campaigns to drive audience acquisition, revenue, and retention across Gartner's global conference portfolio. Plan activities based on set-back schedules, track campaign performance, and optimize processes to maintain high quality standards. Collaborate with marketing leads and external stakeholders to deliver campaigns on time and within budget while utilizing analytical tools to identify the best channel mix and ROI. Manage internal and external partners effectively to achieve commercial and strategic goals for the global conference business.
Required Qualifications
- Bachelor's degree
- 2-5 years' experience in Marketing
- direct experience in marketing operations
- working with the marketing center of excellence in the business to business environment
- Experience and skills within integrated, multi-channel marketing
- Experience and skills of SEO
- Experience and skills of SEM
- Experience and skills of marketing analytics
- Experience and skills of CMS
- Experience and skills of demand generation campaigns
- Experience and skills in marketing automation
- database driven marketing
- Understanding of deriving, analyzing and utilizing customer insight
- Strong time management and project management skills
- ability to manage multiple projects
- meet tight deadlines
- Strong written/oral communication skills
Desired Qualifications
- MBA
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