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HavasPosted 1 week ago

Concepteur Rédacteur Social Media (F/H)

On-sitePuteaux, Île-de-France, France

Full TimeSenior LevelEnterprise

Job Summary

Conceive social media campaigns, concepts, and activations from brief to realization, crafting native content for TikTok, Instagram, YouTube, and LinkedIn. Write captions, scripts, and interviews while building storytelling narratives using hooks, setups, and cliffhangers to capture audience attention. Identify cultural insights to define editorial territories, tones, and recurring formats that establish brand voice over time. Collaborate closely with Art Directors and client teams to brainstorm, defend proposals, and execute creative strategies through production partnerships. Maintain a permanent watch on trends and creator ecosystems to drive innovative content opportunities.

Required Qualifications

  • 2 to 4 years of experience in copywriting-conception
  • Solid advertising, editorial, and social media culture
  • Strong knowledge of social networks, media, influence, and cultural trends
  • Excellent writing and conceptual qualities with impeccable spelling
  • Good understanding of storytelling and narrative mechanics specific to social content
  • Sensitivity to insights and audience behaviors
  • Appetite for content strategy and editorial line development
  • Good general culture, curiosity, and true sense of formula
  • Ability to present and defend ideas
  • Very good level of English

Desired Qualifications

  • Ideally in agency setting
  • Appetence for new creative tools and the use of generative AI in content conception or production

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