Concepteur Rédacteur Social Media (F/H)
On-sitePuteaux, Île-de-France, France
Job Summary
Conceive social media campaigns, concepts, and activations from brief to realization, imagining creative formats for TikTok, Instagram, YouTube, and LinkedIn tailored to brands, executives, and influencers. Write captions, scripts, and interviews while mastering storytelling structures like Hook and Cliffhanger to capture audience attention. Collaborate with Art Directors on brainstormings and pitches, working in pairs to refine creative expressions. Identify cultural insights to shape editorial strategies and recurring formats that establish long-term brand presence. Maintain a permanent watch on trends and creator ecosystems to propose innovative content opportunities.
Required Qualifications
- 2 to 4 years of experience in copywriting-conception
- Solid advertising, editorial, and social media culture
- Strong knowledge of social networks, media, influence, and cultural trends
- Excellent writing and conceptual qualities with impeccable spelling
- Good understanding of storytelling and narrative mechanics specific to social content
- Sensitivity to insights and audience behaviors
- Good general culture, curiosity, and a real sense of formula
- Ability to present and defend ideas
- Very good level of English
Desired Qualifications
- Ideally in agency setting
- Appetence for new creative tools and the use of generative AI in content conception or production
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