Complex Director of Sls & Mkt
$90,000–$100,000 year
On-siteRockville, Maryland, United States
Job Summary
Lead top-line revenue strategy for group, volume transient, and catering segments by developing marketing communications plans, managing sales and marketing budgets, and directing property sales teams to exceed budgeted targets. Assess market trends, competitive environments, and economic factors while conducting comprehensive set reviews, SWOT analyses, and GEO source penetration planning. Establish key segment strategies, manage key accounts, and design sales deployment schemes to achieve market share and pace goals. Act as the hotel's voice of the customer, communicating key issues across all organizational levels. Requires fluency in Smith Travel Research data, financial P&L, and traditional hotel reporting.
Required Qualifications
- Bachelor's degree preferred in Marketing
- At least 3 years' experience as a sales leader, with prior hotel sales experience
- Experience dealing with/communicating with ownership groups and asset management
- Proficient in managing/using sales automation (DELPHI) & PMS systems
- Experience working collaboratively with revenue management
- Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each
- Excellent communication and presentation skills
- Strong interpersonal skills and ability to work in a team environment
- Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude
- Must be proficient in MS Office including Word, Excel, and Power Point
- Must be able to multitask and prioritize departmental functions to meet deadlines
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