Community Relations Director
On-siteCelina, Ohio, United States
Job Summary
Conduct on-site sales support to increase occupancy to budgeted levels by responding to all inquiries from referral sources, prospective residents, and families. Perform SWOT and annual competitive analyses, develop and implement marketing plans, calendars, and special events, and cultivate relationships with healthcare providers, social workers, and local organizations. Close sales by assisting families in the decision-making process and train the Executive Director and backup team on sales and closing techniques. Collaborate with leadership to execute community-based activities and maintain accurate sales records. Requires willingness to work flexible hours, travel, and maintain a current driver's license.
Required Qualifications
- Two years of Proven experience working in a commission-based sales and marketing role
- Proficiency in CRM software, digital marketing tools, and sales reporting
- Lead management and selling/closing techniques tailored to meet the needs of our senior living market
- Must be a high-energy, persistent self-starter that thrives in a sales environment
- Must be available to work some evenings, weekends, and holidays as needed
- Ability to adhere to assisted living principles
- Ability/willingness to perform all position responsibilities adequately
- Ability to communicate and work within all levels of the company while following reporting paths
- Ability to recognize and communicate problems appropriately
- Ability to appropriately relate to the public, Residents, families, staff, and other professionals
- Ability to teach/train others effectively
- Ability to work flexible hours to meet the requirements of the job
- Ability to travel
- Maintains car in good working order, current driver's license, and current auto insurance
- Ability to maintain accurate records and provide information as requested/required
- Successful experience in marketing/selling/closing sales of assisted living, housing community-based care, health care, etc.
- A high school diploma
- CPR/First Aid certification
Desired Qualifications
- Experience preferably within the senior living, healthcare, or hospitality industries
- A college degree with a concentration in marketing
- Equivalent sales experience to a college degree
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