Community Relations Director
$80,000–$85,000 year
On-site · Scottsdale, Arizona, United States
Job Summary
Community Relations Director for a senior living community responsible for leading sales and marketing efforts to meet occupancy goals. Develop and execute the annual marketing plan, grow the lead base, respond to inquiries, conduct walk-in and scheduled tours, manage CRM (Yardi), report on activity and outcomes, collaborate with regional sales and operations, supervise the sales team, and represent the community at outreach events. Requires relationship-building with residents, families, and referral sources; proficiency in budget management, social media/advertising, and coordinating marketing activities within a fast-paced senior housing environment.
Required Qualifications
- High School diploma is required
- Bachelor's degree in marketing, business, or related field preferred or equivalent experience
- 3-5 years of relational sales experience, preferably in assisted living/independent living or healthcare/hospitality
- Proficient in Microsoft Excel, Word, Outlook, and CRM software
- Valid driver’s license
- Ability to work evenings and/or weekends
- Strong verbal and written communication skills
- Ability to supervise, motivate, and manage sales team
- Experience with CRM software and lead management
- Knowledge of marketing strategies, budgeting, and event coordination
Desired Qualifications
- High School diploma is required
- Bachelor's degree in marketing, business, or related field preferred/or equivalent experience
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