Community Marketer / Business Development Liaison
$15,000–$25,000 year
On-siteMount Carmel, Pennsylvania, United States or Mount Carmel, Illinois, United States
Job Summary
Drive census growth by developing referral relationships with hospitals, physicians, case managers, discharge planners, and community partners. Promote post-acute rehabilitation and long-term care services to increase admissions while conducting regular community outreach, sales calls, and networking activities within the assigned territory. Review referrals to determine clinical and financial appropriateness, collaborate with leadership on admissions, and identify new business development opportunities to expand market share. Track referral activity, sales goals, and marketing initiatives through accurate reporting. Maintain strong relationships with referral sources via consistent follow-up and represent the organization professionally at healthcare fairs and networking events.
Required Qualifications
- Minimum of two (2) years of skilled nursing marketing experience as a Marketing Director or Clinical Liaison
- Demonstrated track record of increasing admissions, visibility, and census growth
- Strong sales, marketing, and business development skills
- Experience reviewing referrals and determining appropriate placement
- Thorough knowledge of Medicare, Medicaid, managed care, and insurance authorization requirements
- Excellent interpersonal, presentation, and relationship-building skills
- Strong organizational, communication, and time management abilities
- Ability to work independently while managing a large geographic territory
- Valid driver's license with reliable transportation and willingness to travel throughout the assigned market
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