Community Liaison

Drive business development and enhance sales performance by deepening understanding of sales funnels across Southern California regions. Generate and convert referral opportunities from Long-Term Care and Private Pay funding sources to support onboarding with Safe Harbor Home Care. Promote community-based strategies to optimize organic growth within the Veterans Affairs market by identifying eligible veterans for the VA homemaker home health aide program. Coordinate home health and hospice referrals from parent company and partners, while building relationships with clients and referral sources. Analyze market trends, track sales metrics, and report performance insights to senior management. Collaborate with internal teams and provide guidance to sales teams on strategies and best practices.