Community Liaison Marketing Liaison
$45,760–$52,000 year
On-site · Dallas, Texas, United States
Job Summary
Community Liaison / Marketing Liaison responsible for developing and maintaining referral relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare professionals; promoting Home Health and Hospice services; educating referral sources about admission criteria and Medicare guidelines; and driving marketing plans to grow census and market share. Duties include face-to-face visits, presentations, community outreach, attending events, managing referrals with intake and clinical teams, and ensuring compliant, ethical healthcare marketing practices. Requires strong relationship-building, communication, public speaking, and ability to travel within the service area.
Required Qualifications
- Associate Degree or Bachelor’s Degree in Marketing, Business Administration, Healthcare Administration, Public Relations, Communications, Social Work, Nursing, or a related field
- Minimum one (1) year of sales, marketing, business development, healthcare outreach, or customer relationship experience
- Valid Texas Driver's License
- Reliable transportation with current automobile insurance
- Ability to travel throughout assigned territory
- Experience with Medicare/Medicaid knowledge or compliance is preferred
- Proficiency in Microsoft Office and CRM systems
- Strong interpersonal and public speaking skills
- Ability to work independently and meet referral goals
- Professional presentation and ability to educate referral sources
- Knowledge of healthcare industry regulations and compliance standards
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