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Crossbridge HospicePosted 3 weeks ago

Community Liaison

On-siteAkron, Ohio, United States

Full TimeSmall

Job Summary

Drive business development by identifying in-service opportunities, building relationships with referral sources like hospitals and physician offices, and pursuing new patient census growth. Represent the organization at community events and educate patients, families, and caregivers on hospice benefits while guiding them through enrollment. Facilitate seamless communication between referral sources and clinical teams, ensuring timely follow-up on all referrals and maintaining accurate documentation. Act as the local market leader by providing formal education to medical staff, analyzing referral data, and monitoring competitor activity to inform strategic planning. Maintain a thorough knowledge of the local healthcare market, payer sources, and governmental policies to promote brand awareness and trust.

Required Qualifications

  • Proven experience in healthcare marketing, sales, or community outreach—preferably in home health, hospice, or a related field
  • Demonstrated ability to meet or exceed performance goals and key performance indicators (KPIs)
  • Strong interpersonal and communication skills, with the ability to engage diverse audiences
  • Valid driver's license and reliable transportation required

Desired Qualifications

  • Knowledge of Medicare/Medicaid and other payer sources is a plus
  • Knowledge of Hospice eligibility and levels of care is preferred
  • Knowledge of customer referral source [CRM] management systems for activity tracking
  • Ability to work independently and collaboratively in a fast-paced environment
  • Preferred candidates will have a track record of using data to drive decisions, improve outreach strategies, and contribute to overall business development goals

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