Communications Specialist, Canada
$84,500–$84,500 year
RemoteCanada
Job Summary
Develop and execute bilingual media strategies to pitch French-language and English national outlets across Canada, with a focus on the francophone and conservative ecosystems. Build and maintain relationships with journalists at ICI Radio-Canada, La Presse, and similar publications while managing inbound French-language media inquiries. Lead end-to-end communications on Francophone-originated or conservative-reach campaigns, including identifying petitions to amplify and producing bilingual press materials to Canadian Press Style standards. Establish active relationships with conservative influencers and develop a targeted outlet database to support earned media goals.
Required Qualifications
- Earned media and journalist relations, with demonstrated ability to pitch and place stories in both French-language and English national media
- Bilingual written and verbal communication (French/English) at a professional standard
- Conservative audience framing and media ecosystem fluency, including familiarity with the values, tone, and outlet preferences of centre-right Canadian audiences
- Campaign storytelling in the journalistic tradition: ability to identify the news hook, the relatable hero, the clear ask, and shape a narrative that travels
- Media strategy and timing — knows when to pitch, who to call first, how to sequence a campaign across earned, social, and email
- Fluent and increasingly strategic. This person should be comfortable using AI tools to accelerate research, drafting, and pitch personalization. They do not need to be an AI lead, but passive resistance to AI tooling is disqualifying.
- 5+ years in one or more of: journalism (news or broadcast, French or bilingual), communications at a PR agency with francophone or bilingual clients, or advocacy communications with a conservative-aligned organization or campaign
- A background that combines media and communications experience
- This is a full time role based in Canada
- While we strongly prefer folks living in Ottawa/Ontario or New Brunswick, we are also open to folks in British Columbia and Alberta
- Professional-level English proficiency is required for all roles
Desired Qualifications
- French-language and centre-right media outlets
- francophone media ecosystem
- French-language journalists
- conservative influencer outreach
- conservative media relationships
- target media ecosystems
- Change.org Canada's credibility and reach with conservative and centre-right audiences
- advising the team on conservative influencer outreach
- proactive pitching into target media ecosystems
- French-language communications
- inbound French-language media inquiries
- bilingual press materials without requiring translation support
- French-language and English national outlets across Canada
- growth in the francophone media ecosystem
- journalists
- journalistic tradition
- news hook
- relatable hero
- clear ask
- shape a narrative that travels
- Media strategy and timing
- pitch
- call first
- sequence a campaign across earned, social, and email
- AI tools to accelerate research, drafting, and pitch personalization
- AI lead
- passive resistance to AI tooling
- 5+ years in one or more of: journalism (news or broadcast, French or bilingual), communications at a PR agency with francophone or bilingual clients, or advocacy communications with a conservative-aligned organization or campaign
- background that combines media and communications experience
- full time role based in Canada
- Ottawa/Ontario or New Brunswick
- British Columbia and Alberta
- Professional-level English proficiency
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