Communications Insight Analyst
$136,300–$204,500 year
HybridSan Mateo, California, United States
Job Summary
Lead owned social performance reporting for SIE business priority content across PlayStation channels, including campaign, recurring, and ad-hoc reports for internal and external stakeholders. Conduct social listening and sentiment analysis across different audiences to understand real-time and long-term discussions about PlayStation. Define key business metrics, build analytical models, and generate predictive insights to support business strategies while analyzing large datasets to uncover patterns and opportunities. Collaborate with PR, PlayStation Studios, Marketing, and cross-functional teams to deliver data-driven recommendations and implement solutions. Translate quantitative and qualitative data into clear narratives for executive-ready summaries, dashboards, and presentations. Help identify and refine AI-assisted workflows to improve reporting efficiency while applying strong judgment to validate outputs. Partner closely with stakeholders to support planning, measurement, and post-mortem learning across the Global Communications organization.
Required Qualifications
- 5–7 years of experience in data analytics, audience insights, communications measurement, social intelligence, or a related field
- Proven ability to analyze large, nuanced datasets, and synthesize quantitative and qualitative data for business decision-making via automated and manual methodologies
- Proficiency in analytics and data visualization/storytelling (including tools like SQL, Python, R, Tableau, Power BI)
- Strong written and verbal communication skills, with the ability to present complex findings clearly and persuasively to a range of audiences (including non-technical stakeholders and senior leadership)
- Advanced expertise in social media analytics platforms (e.g. Emplifi, Sprinklr, Sprout, etc.) and social listening tools (e.g. NetBase, Meltwater, Brandwatch, etc.), and experience working with unstructured social conversation data
- Advanced problem-solving, statistical, and creative thinking capabilities
- Strong Excel skills and a demonstrated ability to work through large, messy, or nuanced datasets with rigor and precision
- Experience using AI tools to improve analysis and reporting workflows, with a thoughtful approach to validating outputs and protecting quality
- Familiarity with ethical data handling, privacy policies, and compliance in social listening and conversational analytics
- Experience measuring communications impact across social and earned channels, including sentiment, conversation analysis, media coverage, and campaign or launch reporting
- Strong familiarity with console and/or PC gaming, gaming culture, and the broader interactive entertainment landscape
- Prior experience in gaming or entertainment analytics
- Experience in entertainment, media, technology, or communications-focused analysis
Desired Qualifications
- Bachelor's degree in statistics, mathematics, economics, or a related field preferred; advanced degree is a plus
- Equivalent experience is highly valued
- Prior experience in gaming or entertainment analytics is strongly preferred
- Experience in entertainment, media, technology, or communications-focused analysis is an integral plus
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.