Communications & Campaigns Lead
Hybrid · Docklands, Victoria, Australia
Job Summary
Communications & Campaigns Lead to drive national participation growth across community football by delivering integrated marketing campaigns that connect people to football. Lead planning, delivery and reporting of multi-channel campaigns across paid and owned platforms for initiatives including AFL Schools, AFL Nines and PLAY brand; manage briefs and partners across creative, production, media buying and digital marketing; write clear marketing copy for ads, web content, EDMs, events and collateral; ensure campaigns align with brand strategy; monitor performance, optimise targeting and provide insights; collaborate with internal teams, agencies and partners to achieve participation growth across Australia. The role is a 12-Month Maximum Term Contract, based at AFL House in Docklands, with a hybrid working environment.
Required Qualifications
- Tertiary qualifications in marketing, media, advertising or a related discipline, or equivalent experience
- Experience developing and executing go-to-market strategies for new products, programs or initiatives
- Demonstrated experience delivering integrated marketing communications campaigns across multiple channels
- Strong understanding of campaign planning, implementation, optimisation and reporting
- Experience working with creative agencies, production partners, media buying and digital marketing teams
- Capability in writing engaging and audience-focused marketing copy across a range of channels and formats
- Strong stakeholder management skills with the ability to collaborate effectively across teams and external partners
- Confidence using data and campaign insights to inform recommendations and improve performance outcomes
- Understanding of audience targeting, retargeting and digital advertising principles
- Knowledge of marketing theory and best practice, with the ability to apply it in practical campaign delivery
- Understanding of local football, coaching, umpiring and volunteering environments, or willingness to build knowledge quickly
- Strong organisational skills with the ability to manage competing priorities in a fast-paced environment
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