Communication & Orchestration Senior Associate
On-siteGurugram, Haryana, India
Job Summary
Design and execute multi-channel customer journeys across email, SMS, push, and in-app channels using CDP-driven segmentation and orchestration workflows. Configure triggers, dynamic content, and personalization logic while supporting end-to-end campaign execution from asset readiness to performance monitoring. Perform pre-flight QA including rendering checks, link validation, and tracking verification to ensure compliance and data integrity. Implement A/B tests to optimize engagement and maintain automated quality controls for scalability. This role supports B2C and B2B stakeholders within the Global Central Marketing Operations team in Gurgaon, focusing on delivering measurable growth through responsible data activation.
Required Qualifications
- 3 - 5 years of experience in marketing automation, CRM execution, or digital campaign operations
- Working knowledge of CDPs and audience segmentation principles
- Experience building and testing multi-channel journeys in an orchestration environment
- Familiarity with QA processes including rendering validation, link testing, and personalisation checks
- Basic understanding of deliverability fundamentals and compliance considerations
- Strong attention to detail, structured problem-solving ability, and analytical mindset
- Ability to manage multiple concurrent workflows in a fast-paced, global environment
Desired Qualifications
- Exposure to QA automation, scripting, or workflow automation tools
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