Commercial Strategy Analyst - Ciudad de México
On-siteLa Ciudad, Estado de Durango, Mexico
Job Summary
Produce daily recaps, weekly decks, and partner scorecards to consolidate volume, mix, and performance metrics. Manage media operations in Nymeria by placing, maintaining, and optimizing banners while ensuring campaigns are implemented and measured. Analyze campaign performance indicators such as CTR, conversion, and revenue to propose concrete improvements. Support the execution of commercial and promotional campaigns across three channels aligned with key events like Hot Sale and Buen Fin. Deliver data-driven insights and recommendations to enhance strategies by channel and partner based on traffic, conversion, and ATV metrics. Coordinate with Product, Design, and Key Account Managers to ensure timely reporting and campaign launches.
Required Qualifications
- Profesionales graduado en carreras como Marketing, Publicidad, Administración, Economía, Ingeniería o afines
- Experiencia mínima de 2 años en análisis, reporting, performance marketing, trafficking de campañas o media ops
- Experiencia idealmente en e-commerce, retail, travel, agencia de medios o fintech
- Experiencia en producción de reportes recurrentes para áreas de negocio o comercial
- Experiencia en operación de medios/campañas (banners, ad serving) y medición de su performance
- Manejo avanzado de Excel / Sheets (tablas dinámicas, modelado de reportes)
- Manejo de herramientas de visualización de datos (Power BI, Tableau, Looker Studio o similar) y creación de dashboards
- Manejo de SQL ( querys, búsquedas y consultas)
Desired Qualifications
- Manejo de Google Analytics y métricas de e-commerce y medios (tráfico, CVR, ATV, CTR)
- Manejo de plataformas de medios / ad serving (Nymeria, Google Ad Manager, Campaign Manager o similar)
- Manejo de herramientas de diseño para adaptar piezas/banners (Figma, Canva o Adobe), nivel básico
- Entendimiento de operación multicanal: digital, islas (puntos físicos) y call center
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