Commercial PS Marketing Lead
On-site · Beijing, Beijing, China
Job Summary
Senior Commercial PS Marketing Lead responsible for defining Go-to-Market strategies for HP's commercial PC products and solutions. Lead end-to-end GTM planning, including product positioning, pricing strategy recommendations, and core messaging. Apply ABM methodologies to collaborate with sales for industry-specific campaigns (Finance, Manufacturing, High-Tech) to improve lead quality and conversions. Leverage digital marketing platforms and AI tools to optimize workflows, data analytics, and cost-efficiency. Plan and execute large-scale online/offline summits and channel activities, while coordinating with regional sales, product teams, and external agencies to implement global strategies across Enterprise and Mid-Market segments.
Required Qualifications
- 5+ years of marketing experience in the IT or ICT industry
- Familiarity with PC hardware, IT leasing services, or enterprise-level solutions is preferred
- Proficiency in mainstream digital marketing platforms
- Demonstrated ability to use AI tools (e.g., ChatGPT, Midjourney, Copilot, etc.) to enhance strategy planning, copywriting, or market analysis efficiency
- Professional fluency in English
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