Commercial Manager, D2C - Change & Go-To-Market
$131,400–$197,200 year
HybridSan Mateo, California, United States
Job Summary
Shape e-commerce and go-to-market strategy by defining customer problems, sizing opportunities, and sequencing market launches. Drive analytical decision-making through customer journey analysis, funnel diagnostics, and behavioral data to diagnose performance gaps. Build commercial cases and KPI frameworks that forecast traffic, conversion, LTV, and incremental revenue to guide investment choices. Embed experimentation and personalization by partnering with Product and Data Science to design A/B tests and improve customer relevance. Own the full GTM lifecycle from opportunity sizing through adoption, retention, and continuous optimization. Create performance visibility via dashboards and decision-ready reporting that turn data into actionable recommendations. Lead cross-functional orchestration to align global teams around commercial goals, risks, and business readiness. Build scalable e-commerce playbooks that codify segmentation, proposition development, and optimization for transfer into business-as-usual ownership.
Required Qualifications
- Minimum 5 years of experience in management consulting, commercial strategy, e-commerce, digital commerce, growth, product, or GTM
- Consultancy experience supporting transactional e-commerce, digital storefronts, D2C, technology, games, or entertainment
- Commercial modelling experience including opportunity sizing, forecasting, scenario analysis, business-case development, and assessing incremental revenue and customer value
- Strong hands-on analytical capability including working with SQL, Tableau or similar BI tools, spreadsheets, KPI modelling, segmentation, funnel diagnostics, and AI-enabled analytical tools to generate actionable insights
- Structured, hypothesis-driven problem-solving with the ability to bring clarity to complexity, test assumptions, and make practical recommendations from incomplete information
- Experience with experimentation and optimization including A/B testing, test design, measurement, and using results to improve customer journeys and commercial performance
- Strong e-commerce and customer-lifecycle understanding including digital storefronts, merchandising, offers and promotions, acquisition, conversion, checkout, basket value, repeat purchase, and personalized customer experiences
- Proven ability to connect strategy to execution translating insight into clear choices, roadmaps, operating plans, and measurable outcomes
- Strong cross-functional leadership with the communication, facilitation, and stakeholder-management skills to influence product and business decisions at all levels
- Experience leading business readiness and change for new digital capabilities, customer propositions, or commercial operating models
- Must be able to lift 50 lbs
Desired Qualifications
- Product management or agile delivery experience is a plus
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