Commercial Enablement Lead
RemoteUnited States
Job Summary
Partner directly with Sales Managers/RBMs and Account Managers/FSRs to drive execution of commercial priorities and translate sales strategies into actionable field plans. Support execution of customer-facing marketing campaigns, product launches, and promotions while helping teams identify priority customers and opportunities. Assist field teams in building Territory Business Plans, reinforcing segmentation and account planning tools to prioritize opportunities. Drive adoption and optimization of commercial digital tools such as CRM and forecasting platforms, delivering training and coaching to improve usage. Work side-by-side with sales leaders to strengthen commercial execution, develop job aids, and support onboarding of field sales talent. Monitor adoption of commercial initiatives and use field feedback to drive continuous improvement in processes and business performance.
Required Qualifications
- Bachelor's degree in business, Marketing, Agriculture, Agronomy, Sales, or related field
- 8 – 10 + years of experience in Sales, Marketing, Commercial Excellence, Sales Enablement, Field Marketing, or related commercial roles
- Demonstrated experience working directly with sales teams to drive customer engagement, account growth, and commercial execution
- Experience supporting territory planning, account planning, customer segmentation, forecasting, or commercial planning processes
- Proven ability to translate business strategy into practical field execution plans
- Experience working across cross-functional teams including Sales, Marketing, Finance, IT/Digital, and Product Management
- Experience driving adoption of CRM platforms and commercial tools
- Strong facilitation, presentation, and field coaching experience
Desired Qualifications
- Agriculture, crop protection, seed, specialty chemical, or agribusiness industry experience
- Experience supporting product launches, marketing activation, demand generation, or customer-facing commercial programs
- Experience leading change management, sales transformation, or enablement initiatives
- Experience working with customer segmentation, territory optimization, analytics, or business planning tools
- Previous field sales, account management, regional management, or field marketing experience
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.