Commercial Activation Director
$136,000–$160,000 year
RemoteUtah, United States
Utah, United StatesRemoteFull Time$136,000–$160,000 yearSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Transform Purple's commercial strategy into field execution by bridging Innovation, Marketing, Revenue Operations, and Sales. Develop cohesive commercialization plans that connect product innovation with retailer opportunity, ensuring every initiative strengthens belief in the GelFlex Grid brand. Own the activation of the Belief Framework by creating sales-ready resources, including Consumer Proof Packs, competitive battlecards, and retail selling stories. Equip account managers and field teams with the tools, training, and messaging required to confidently sell innovations and accelerate profitable retailer growth. Partner directly with retailer marketing organizations to co-develop joint initiatives and promotional campaigns that help retailers become active brand champions.
Required Qualifications
- Experience transforming strategy into execution
- Ability to connect Innovation, Marketing, Revenue Operations, and Sales
- Experience ensuring every innovation is supported by compelling proof
- Experience ensuring every commercial message is retailer-ready
- Experience ensuring every retailer has the tools to strengthen consumer belief
- Experience ensuring every commercial initiative contributes to creating retailer champions and profitable retailer growth
- Ability to transform Purple's commercial strategy into field execution
- Ability to serve as the bridge between Innovation, Marketing, Revenue Operations, Sales Enablement, and Wholesale Sales
- Experience translating every innovation, consumer insight, competitive advantage, and marketing initiative into commercially executable selling stories, tools, and proof
- Experience enabling the sales organization to build belief, strengthen retailer partnerships, and accelerate profitable retailer growth
- Experience owning the activation of Purple's Belief Framework
- Experience ensuring the commercial organization consistently communicates why Purple wins and why retailers should champion the Purple brand
- Experience transforming Innovation and Marketing initiatives into commercially executable programs
- Experience enabling the sales organization to confidently communicate Purple's value proposition to retailers
- Experience developing commercialization plans that connect product innovation, consumer demand, retailer opportunity, and sales execution
- Experience building and maintaining the enterprise Belief System
- Experience collecting, organizing, and translating commercial proof into sales-ready resources
- Experience creating confidence throughout the retailer journey
- Experience coordinating and managing Consumer Proof Packs
- Experience coordinating and managing GelFlex Grid Proof Packs
- Experience coordinating and managing Competitive Proof
- Experience coordinating and managing Product Launch Messaging
- Experience coordinating and managing Retail Selling Stories
- Experience coordinating and managing Commercial Battlecards
- Experience ensuring every commercial asset strengthens belief in GelFlex Grid
- Experience supporting consistent messaging across all customer-facing teams
- Experience providing the sales organization with commercial tools, messaging, training, and proof
- Experience equipping Account Managers, Directors, and field teams with Commercial selling stories
- Experience equipping Account Managers, Directors, and field teams with Retail presentations
- Experience equipping Account Managers, Directors, and field teams with Product positioning
- Experience equipping Account Managers, Directors, and field teams with Competitive messaging
- Experience equipping Account Managers, Directors, and field teams with Product launch materials
- Experience equipping Account Managers, Directors, and field teams with Proof Packs
- Experience equipping Account Managers, Directors, and field teams with Sales playbooks
- Experience measuring success by field adoption, sales confidence, and retailer engagement
- Experience partnering directly with retailer marketing organizations
- Experience helping retailers invest in the Purple brand and strengthen consumer belief in GelFlex Grid
- Experience collaborating with Purple Marketing and retailer marketing teams
- Experience developing joint marketing initiatives, promotional campaigns, merchandising strategies, digital assets, and launch programs
- Experience providing retailers with consumer insights, proof, creative assets, and commercial rationale
- Experience helping retailers become active champions of the Purple brand
- Experience serving as the commercial connector across Innovation, Marketing, Revenue Operations, Sales Enablement, and Wholesale Sales
- Experience ensuring commercial messaging remains consistent from product development through retailer execution
- Experience coordinating commercialization timelines, launch readiness, and activation plans
- Experience aligning every function around one commercial strategy
- Experience ensuring every commercial initiative strengthens belief in GelFlex Grid
- Experience enabling the sales team to confidently communicate value to retailers
- Experience ensuring the field has the proof needed to tell a story
- Experience helping retailers tell the Purple story better than the company can tell it itself
- Experience creating another retailer champion
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