Commerce Marketing Manager
$109,000–$159,000 year
HybridChicago, Illinois, United States or Grand Rapids, Michigan, United States
Job Summary
Develop holistic, omni-channel commerce marketing plans in partnership with customers, Sales, Category Leadership, Brand teams, eCommerce, agency partners, and internal stakeholders. Create annual marketing plan components including objectives, agency briefs, creative development, tactic selection, execution, and budget management. Identify innovative go-to-market media opportunities by leveraging shopper insights and emerging retail media capabilities. Analyze program performance against key performance indicators to optimize investments and improve effectiveness. Manage agency partners and oversee annual marketing investment allocation to maximize return on investment. Partner with eCommerce and Sales teams to improve digital shelf content and retailer search performance. Hybrid schedule with three days in office. Based in Chicago or Grand Rapids, MI.
Required Qualifications
- Bachelor's degree
- Advanced Microsoft Excel skills for data analysis
- Five years of experience in Brand Marketing, Shopper Marketing, Sales, Digital Marketing, eCommerce, or Agency environments, preferably within the consumer packaged goods industry
- Expertise in digital marketing and eCommerce, including retailer media platforms, mobile, social media, digital shelf optimization, and retailer search
- Strong collaboration skills with experience building partnerships across Sales, Brand teams, marketing resources, agency partners, and retailers
- Excellent verbal and written communication skills that demonstrate strategic thinking and drive action
- Strong analytical skills with experience leveraging consumer insights, performance data, and marketing measurement to influence decisions and optimize investments
- Agility to manage multiple initiatives simultaneously, balance long-term planning with evolving business needs, and respond effectively to changing priorities
- Curiosity and a continuous learning mindset
- Number of Days in Office: 3
- Based at corporate headquarters in Chicago or remotely in the Grand Rapids, MI, metro area
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