Commerce Lead
On-siteBangkok, Bangkok, Thailand
Job Summary
Champion the adoption of WPP Commerce across existing and new business while supporting client teams to deliver comprehensive solutions that accomplish client business objectives. Collaborate with investment, performance, planning, data, and analytics teams to integrate commerce and brand media, developing end-to-end media strategies and cascading POVs on changing industry dynamics. Define priorities, targets, and budgets by adapting global playbooks into actionable local plans, then work with planning and buying teams to create comprehensive playbooks integrating digital and non-digital retail media formats. Consult with agencies and clients to translate business briefs into actionable retail media strategies, driving performance across marketplace accounts and designing measurement frameworks to track client ROI. Build internal tools, processes, and reporting dashboards to streamline retail media operations, while developing frameworks, case studies, and training materials to elevate biddable commerce media buying. Take ownership on pipelining, forecasting, and delivery of group Commerce solutions, providing accountability across the assigned Group for commercial outcomes and working closely with client and market leads to deliver business growth targets.
Required Qualifications
- Expert knowledge on the Retail landscape and relevant topics within the industry
- 10+ years of experience in ecommerce/retail strategy, partner management, ecommerce campaign management and client relationship management
- Experience in campaign management and optimization across multiple retail platforms (Lazada, Shopee, Google, Meta, Tiktok shop etc.)
- High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals
- Effective in both verbal and writing when presenting / packaging projects to the clients and internal stakeholders
- Experienced trainer, having worked with marketing teams to deliver learning & development programs
- Strong data & tech partner management capabilities, with established relationships in place with key partners
- Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
- Ability to work in a matrix organisation, managing complexity and challenges
- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions
Desired Qualifications
- Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions
- Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.