Cold Email Outreach Specialist
RemoteMiddle East, Maryland, United States
Job Summary
Build highly targeted prospect lists using Apollo, ZoomInfo, and LinkedIn Sales Navigator, then write personalized cold email copy and launch multi-step outbound sequences. Monitor campaign performance daily, optimize messaging through A/B testing, and manage inbox reputation using Instantly, Lemlist, and Smartlead. Review campaign replies, qualify interested prospects, and route them to the sales team while maintaining accurate CRM records in HubSpot or Salesforce. Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA regulations. This performance-driven role at Pavago focuses on generating qualified pipeline through data-driven outreach and continuous deliverability optimization.
Required Qualifications
- 1–2+ years of experience in Cold Email Outreach
- 1–2+ years of experience in Outbound Lead Generation
- 1–2+ years of experience in Sales Development (SDR)
- 1–2+ years of experience in Outbound Marketing
- Hands-on experience with Apollo
- Hands-on experience with Instantly
- Hands-on experience with Lemlist
- Hands-on experience with Smartlead
- Hands-on experience with Woodpecker
- Experience writing cold email campaigns
- Strong Excel or Google Sheets skills
- Excellent written English communication
- Experience with outbound automation and deliverability tools
- Organized, proactive, and highly execution-focused
- Strong attention to detail
- Comfortable using outbound automation and deliverability tools
Desired Qualifications
- Experience managing large-scale email deliverability
- Understanding of DNS
- Understanding of SPF
- Understanding of DKIM
- Understanding of DMARC
- Experience supporting B2B SaaS, agencies, or service businesses
- Experience collaborating with SDRs or Account Executives
- Familiarity with outbound automation workflows and CRM integrations
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