CMF Senior Strategist
On-site · New York City, New York, United States or Shanghai, Shanghai, China
Job Summary
CMF Senior Strategist to join WGSN's Consumer Tech content team. Responsible for researching and creating solution-driven CMF forecasts across multiple Consumer Tech categories and related industries (automotive, fashion, interiors, beauty). Deliver content in written, image, video or audio formats; advise on CMF content needs based on client feedback to support the department's strategy. Manage a team of international freelancers to commission and edit content; oversee peer review of CMF content for their segments. Travel nationally and internationally to industry shows and events; collaborate with Sales, Client Services and Marketing; provide quotes for press and broadcast media as required. Technical expertise in colours, materials and finishes for applications in product design across consumer electronics, home appliances and automotive industries. Strong communication, trend interpretation, data analytics understanding, and stakeholder management. Proficient with KeyShot, Adobe Creative Cloud, Microsoft Office, Google Workspace, and AI tools like Midjourney, ChatGPT, Gemini. A globally distributed team environment with flexible and hybrid working arrangements.
Required Qualifications
- CMF expert within the Consumer Tech and adjacent industries
- Significant career experience within CMF trend research, product development or content creation
- Deep understanding of macro to micro trends across automotive, consumer, technology, fashion, interiors and lifestyle product areas
- Expert technical experience with Industrial design software such as KeyShot and Adobe Creative Cloud
- Excellent written English
- Excellent organization, communication and management skills with ability to work within an international team
- Ability to build strong working relationships with Sales, Client Services and Marketing
- Excellent presentation skills with experience presenting to internal stakeholders, external clients and events
- Self-starter able to work independently
- Experience with data and analytics to support commercial decisions
- Ability to travel nationally and internationally
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