CMC - CRM Executive (Part time)
RemoteLondon, England, United Kingdom or United Kingdom
Job Summary
Build and schedule email campaigns across a portfolio of 12 luxury media brands using Dotdigital, ensuring accurate delivery on the CRM campaign calendar. Support the build and optimisation of automated customer journeys, including welcome programmes, onboarding, nurture, retention, and reengagement. Execute A/B testing and maintain a structured test-and-learn programme to analyse performance data and identify optimisation opportunities. Produce regular CRM reports translating insights into actionable recommendations and support onsite journey management using Piano to increase subscription conversion rates. This fully remote role requires UK-based location and is part-time (0.6).
Required Qualifications
- Experience working in a CRM, Email Marketing or Lifecycle Marketing role
- Experience of working with Email Service Providers (DotDigital, Adestra, MailChimp or similar)
- Familiarity with HTML/CSS for email templates
- Experience or familiarity building customer journeys and marketing automation workflows
- Strong analytical skills with the ability to interpret campaign performance data and identify opportunities for optimisation
- Experience using segmentation and customer data to deliver targeted communications
- Understanding of CRM best practice and customer lifecycle marketing
- Excellent organisational and stakeholder engagement skills with the ability to manage multiple projects simultaneously
- Strong attention to detail, particularly around quality assurance and campaign execution
- Excellent written communication and copywriting skills
- Familiarity with Google Analytics and Piano or similar on-site personalisation/conversion tools
- UK-based
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