Client Lead – Performance Marketing
On-siteHyderabad, Telangana, India
Job Summary
Lead strategy, planning, and execution of paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms. Mentor the Performance Marketing Analyst on campaign setup, optimization, reporting, and growth while owning full-funnel media from awareness to conversion. Develop audience segmentation, targeting frameworks, and creative briefs aligned to client ICPs. Analyze campaign data to identify trends, optimizations, and scaling opportunities. Build and maintain performance dashboards; communicate insights to internal and client stakeholders. Manage budgets across multiple client accounts, ensuring efficiency and ROI. Collaborate closely with RevOps, content, and GTM teams to ensure paid strategies align with broader revenue goals. Stay ahead of platform changes, algorithm updates, and industry trends.
Required Qualifications
- 4-5 years of hands-on paid media campaign management
- agency experience
- Deep expertise across Google Ads (Search, Display, YouTube)
- Deep expertise across Meta Ads
- Deep expertise across LinkedIn Campaign Manager
- Experience with programmatic advertising (DV360, The Trade Desk, or similar)
- Strong analytical skills
- proficiency in Google Analytics
- proficiency in HubSpot
- proficiency in attribution tools
- Proven ability to manage multi-client portfolios
- Proven ability to manage large budgets simultaneously
- Experience mentoring or leading junior team members
- Excellent communication skills
- client-facing presentation skills
- Familiarity with B2B buyer journeys
- Familiarity with ABM strategies
Desired Qualifications
- Google Ads and/or Meta Blueprint certifications
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