Client Acquisition Marketing Strategist

Lead acquisition campaigns across paid digital, direct mail, email, and other channels to attract and convert new consumer banking relationships; identify target audiences and marketing opportunities using data and client insights; develop targeted messaging to drive engagement and conversion; manage lower-funnel tactics that support account openings and new client acquisition; monitor campaign performance in real-time and optimize for cost-efficiency and ROI; collaborate with internal teams and agencies to ensure campaigns are compliant and effective; proficient in marketing platforms (e.g., Google Ads, Meta, CRM/email platforms) and analytics dashboards; apply a test-and-learn approach to refine messaging, creative, and channel strategies; strong analytical skills and ability to coordinate multi-channel campaigns with measurable business impact; salary transparency not available; organization emphasizes equal opportunity employment.