City Cast Nashville - Audience Development Manager
$70,000–$90,000 year
Hybrid · Nashville, Tennessee, United States
Job Summary
Localized marketing lead for City Cast Nashville to grow and engage the city’s audience. Responsibilities include collaborating with the central marketing team to develop and execute a localized marketing plan and budget, creating innovative tactics across partnerships, sponsorships, PR, social, and events; managing local member incentives, events, and membership campaigns; driving social engagement and content topics across TikTok, Instagram, YouTube, Reddit, and other platforms; coordinating with HQ for campaigns and giveaways; representing the brand at IRL events; and partnering with the local Sales team to identify mutually beneficial opportunities. Requires strong writing, knowledge of Nashville’s culture, cross-platform content experience, and a passion for community building.
Required Qualifications
- 3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
- Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
- Deep knowledge of Nashville’s local culture, institutions, events, who is influencing who, and online communities
- Strong writing and voice skills — you know how to sound human, engaging, and on-brand
- A high level of organization, planning, and project management skills
- A natural brand evangelist and community builder who is energized by making connections and getting out in the city
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