Cision, Senior Product Marketing Manager, Marketing, AMER, Canada
Remote · Canada
Job Summary
Senior Product Marketing Manager at Cision will own messaging, positioning, and go-to-market for the company’s consumer intelligence and distribution solutions. You’ll translate product capabilities into customer value, lead GTM planning for launches and strategic initiatives, develop sales enablement materials (pitch decks, talk tracks, battlecards, one-pagers, objection handling, and customer narratives), and partner with Product Management to align roadmap priorities with market needs. You’ll inform positioning and packaging through customer, competitor, and market insights, develop persona-led messaging for different industries and markets, and create executive-ready narratives and internal enablement content to drive revenue and market impact.
Required Qualifications
- 5+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms
- Excellent writing and storytelling skills with executive-ready narratives
- Experience building go-to-market strategies for new products, major launches, or strategic repositioning
- Strong ability to translate complex products into differentiated, benefit-led messaging
- Commercial mindset with understanding of B2B sales motions and buyer personas
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