China CRM Manager
On-siteShanghai, Shanghai, China
Job Summary
Define and execute the China CRM roadmap, architecting a clienteling program tailored to Chinese consumers to drive spend and repeat purchases. Lead omnichannel initiatives across offline stores, WeChat ecosystem, Tmall, and Douyin, building digital tools like CRM Mini-Programs and WeCom to ensure unified customer data. Develop segmentation models and actionable insights to track metrics such as Customer Lifetime Value and retention, preparing weekly dashboards for management. Design automated communication flows and localized brand experiences for seasonal launches, while empowering retail teams with training and clienteling toolkits. Collaborate with Marketing, E-commerce, and vendor partners to influence cross-functional strategy and drive engagement.
Required Qualifications
- 7+ years of CRM or Lifecycle Marketing experience
- experience gained in China
- focus on Chinese consumers
- Proven track record with premium international brands
- luxury, fashion or beauty sectors
- Bachelor's degree
- Deep, hands-on experience with the WeChat ecosystem
- Official Account
- Mini-Program
- WeCom (Enterprise WeChat) CRM tools
- Experience with Tmall
- Experience with Douyin
- other key China digital platforms
- Proficiency in Excel
- CRM reporting tools
- Fluent in Mandarin
- Fluent in English (written and verbal)
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