Chief Revenue Officer (CRO) - Production Horticulture & Agriculture

Own the full revenue P&L with direct accountability for top-line growth, channel margin, and net-new account acquisition across nursery, greenhouse, and field crop categories. Design and execute a multi-channel go-to-market strategy spanning grower, wholesale, retail, and broker distribution while protecting pricing integrity and margins. Build and manage a high-performance broker and distributor network to drive coverage and velocity, while leading direct relationships with Tier-1 retail buyers to expand shelf presence. Institutionalize forecast accuracy and sales performance metrics that connect revenue activity to margin outcomes, driving category planning and inventory alignment for perishable, seasonal SKUs. Lead a high-accountability commercial team to eliminate coattail riders and install a culture of new business production, supported by competitive intelligence and demand signal monitoring.