Chief Marketing Strategist, Customer Strategy Department - Platform Strategy Supervisory Department (CSD)
On-siteTokyo, Tokyo, Japan
Job Summary
Lead the planning and execution of marketing measures to deepen customer engagement, including concept design for loyalty programs, branding communication across mass media and the web, and promotion campaign design. Drive the evolution of the membership system and rank systems while managing tens of billions of yen in budgets for initiatives like the market incentive program and NPS improvement projects. Collaborate with diverse teams including marketers, business strategists, and UX specialists to unite strengths and deliver high-impact projects that enhance service quality. Utilize macro and micro insights to envision the future of the Rakuten Economic Zone, leveraging the group's 1.3 billion members to create value through innovation and entrepreneurship.
Required Qualifications
- Those who can grasp the psychology and emotions of customers and consumers and create businesses from potential needs
- Those who are committed to the results and can realize actionable and high-impact projects
- Those who have the motivation and leadership to envision and evolve the future of society, companies, and organizations
- Marketing work experience at a business company or an advertising agency
- Organization management experience
- Management communication skills (general managers inside and outside the group)
- Insight development ability (from macro / micro, quantitative / qualitative information)
- English (Overall - 2 - Intermediate)
- Japanese (Overall - 4 - Fluent)
Desired Qualifications
- Web marketing industry experience
- Work experience at a platform operator
- Problem-solving ability
- Project management skills
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