Chief Marketing Officer

Create integrated marketing plans and execution strategies for driving student acquisition, enrollment, and engagement to grow revenue and EBITDA. Build student personas and target prospective audiences with messaging designed to generate enrollment interest, while overseeing an integrated brand strategy focused on generating measurable awareness and preference. Lead a high-performing student recruitment and enrollment team, providing strategies to ensure lead-to-enrollment funnel conversion and establishing expectations for funnel management and reporting. Manage the annual marketing budget, select and direct external agencies, and develop social media content strategies that drive high-converting lead generation through organic channels. Serve as a member of the senior leadership team, bringing a view of USAHS customers and the marketplace in decisions to support the university's mission of developing professional health care practitioners.