Chief Marketing Officer
$230,000–$230,000 year
RemoteUnited States
Job Summary
Establish and lead global marketing strategy and tactics to generate high-quality MQLs and drive bookings across the manufacturing management software portfolio, including MES, APS, and AI-enabled operational solutions. Build a cohesive brand and market position from acquired product lines by owning product messaging, competitive differentiation, and the value story for complex manufacturers. Own modern demand creation across emerging channels such as answer-engine and LLM optimization, analyst relations, earned media, and partner marketing, while driving demand with executive buyers and cross-functional committees. Develop go-to-market plans and targeted campaigns by product line, segment, and geography, including priority sectors like semiconductor, automotive, and aerospace. Lead product marketing to transform technical material into consumable content, including case studies, solution briefs, and sales enablement tools. Assess and shape the marketing team structure to deliver against the plan while partnering cross-functionally with Product, Sales, and Executive Leadership to align capabilities and growth priorities.
Required Qualifications
- 15+ years of progressive B2B marketing experience
- significant leadership in manufacturing planning, scheduling or execution software
- Proven success as a CMO, SVP or VP of Marketing
- senior revenue marketing leader in a purpose-built manufacturing software company
- breadth across execution, scheduling and planning
- Track record of building brand and demand in complex, considered-sale B2B
- ideally within private-equity-backed or acquisition-built environments undergoing scale or turnaround
- Deep expertise in demand generation, channel strategy, and MQL and pipeline creation
- produces Sales-accepted leads and measurable revenue growth
- Fluency in modern, AI-era marketing
- answer-engine and LLM optimisation
- analyst and influencer relations
- earned media
- structuring of content so it surfaces in agent-driven search
- Strong command of marketing operations, attribution, CRM, marketing automation, lead scoring, segmentation, intent data, campaign analytics and funnel governance
- used to drive decisions rather than vanity metrics
- Strong understanding of manufacturing software economics
- ARR, bookings, pipeline coverage, CAC, LTV, churn, expansion revenue, conversion and win rates, sales-cycle velocity and marketing ROI
- Excellent leadership, communication, executive presence, stakeholder management and cross-functional collaboration skills
- credibility from the plant floor to the boardroom
- Bachelor's degree in a business or technology-related field
Desired Qualifications
- within private-equity-backed or acquisition-built environments undergoing scale or turnaround
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