Chief Marketing Officer
On-siteTaguig, Metro Manila, Philippines
Job Summary
Own and execute the firm's full-funnel marketing strategy, overseeing multi-channel lead generation, branding, and vendor management to ensure measurable ROI. Collaborate with Intake leadership to improve conversion rates, align performance with KPIs, and optimize lead scoring and attribution models. Build and maintain dashboards to track marketing and intake metrics, using real-time data to identify pipeline bottlenecks and drive continuous improvement. Manage a growing in-office marketing and intake support team, establishing high-performance standards and mentoring staff. This role requires 7+ years of marketing experience with a preference for Personal Injury law backgrounds, reporting directly to the CEO at our Taguig City headquarters.
Required Qualifications
- 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns
- 5+ years in a leadership role managing both marketing and operations teams
- Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools)
- Proven success in managing intake performance and lead conversion in a high-volume environment
- Exceptional analytical skills; ability to derive insight from data and optimize accordingly
- Strong leadership presence; capable of driving urgency, accountability, and performance in-person
- Hands-on, execution-focused approach with high attention to detail
Desired Qualifications
- Strong preference for candidates with experience in Personal Injury law or legal marketing
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