Chief Marketing Officer (CMO)
$200,000–$250,000 year
RemoteCalifornia, United States or New York, United States
Job Summary
Develop and monitor a comprehensive marketing strategy that enhances brand awareness, drives customer growth, and aligns with strategic goals. Specialize in performance marketing to maximize Return on Advertising Spend (ROAS) across diverse channels including Facebook, Instagram, SEO, podcast, and influencer marketing. Lead a dedicated team, mentor staff, and manage relationships with external agencies while tracking metrics to optimize future strategies. Collaborate with cross-functional teams to ensure marketing initiatives meet organizational needs. This role requires a visionary leader with a data-driven approach to drive strong ROAS at Fanfix, a creator-focused startup empowering content creators to monetize their work through an exclusive subscription platform.
Required Qualifications
- Proven experience as a CMO or similar leadership role in a consumer, start-up, or creator-focused company, with a strong emphasis on performance marketing
- Exceptional knowledge and experience in maximizing ROAS across a variety of marketing and advertising channels
- Comprehensive understanding of various marketing and sales touchpoints
- Hands-on experience with digital marketing tools and techniques, including SEO, PPC, social media platforms, and more
- Strong knowledge of web analytics, with the ability to derive meaningful insights for business improvement
- Exceptional team management, negotiation, and relationship-building skills
- Excellent communication and presentation skills
- A visionary leader with a creative mind and data-driven approach
- US Remote - Home Office (NYC, NY or Los Angeles, CA)
- Applicants must be authorized to work for ANY employer in the U.S.
Desired Qualifications
- If you are passionate about the future of the creator economy and can drive strong ROAS
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