Chief Marketing Officer (CMO)
On-siteHanoi, Hanoi, Vietnam or Ha Noi, Ninh Binh, Socialist Republic of Vietnam
Job Summary
Develop and execute the company's marketing strategy in alignment with business objectives, defining product positioning, go-to-market plans, and launch strategies. Lead customer acquisition, conversion, retention, and lifecycle initiatives while overseeing brand strategy, digital marketing, content, CRM, and performance marketing. Conduct market research to identify trends and build the customer journey across channels. Establish KPIs to improve campaign effectiveness, manage the marketing budget, and partner with Product, Sales, and Technology teams to ensure alignment. Build and lead a high-performing, multidisciplinary marketing team. Requires 12+ years of experience in marketing leadership and product strategy.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field
- At least 12 years of experience in marketing, product marketing, growth marketing, or commercial strategy, including significant leadership experience
- Proven expertise in product positioning, go-to-market strategy, customer acquisition, CRM, retention, and digital growth
- Strong commercial and analytical capabilities, with a track record of translating marketing strategies into measurable business results
- Experience managing both brand-building and performance-driven marketing activities
- Strong leadership, communication, stakeholder management, and decision-making skills
- Fluent written and spoken English
Desired Qualifications
- A postgraduate qualification
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