Chief Marketing Office (CMO)
On-siteSanta Rosa Beach, Florida, United States
Job Summary
Lead the company's marketing, branding, communications, customer growth, and business development strategy as a key member of the executive leadership team. Work directly with Ownership to establish annual business goals, identify growth opportunities, and develop new business concepts, partnerships, and acquisitions. Manage the annual marketing budget, analyze financial performance, and ensure marketing expenditures produce measurable returns while driving revenue, profitability, and customer retention. Develop and execute the overall marketing vision, overseeing digital channels, content strategy, public relations, and influencer partnerships. Collaborate with Operations to ensure initiatives are operationally achievable and align with the customer experience. Build and lead the marketing team, manage vendors, and hold the organization accountable for measurable business results.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Advertising, Hospitality, or related field preferred
- 7+ years of progressive marketing leadership experience
- senior management or executive-level experience preferred
- Proven experience developing and executing comprehensive marketing strategies
- Strong business and financial understanding
- Experience managing budgets and evaluating financial performance
- Experience managing marketing teams and outside vendors
- Strong understanding of digital marketing, social media, branding, advertising, public relations, and analytics
- Demonstrated ability to increase revenue, customer engagement, brand awareness, and profitability
- Strong leadership and decision-making skills
- Excellent written and verbal communication skills
- Ability to manage multiple locations, businesses, brands, campaigns, and deadlines simultaneously
- Ability to work directly with Ownership and Executive Leadership
- Must be comfortable being accountable for business results, not simply marketing activity
- Evening, weekend, holiday, and event availability may occasionally be required
- Regular travel between company locations will be required
- Attendance at special events, promotional events, community events, and business functions may be required
Desired Qualifications
- Hospitality and/or restaurant management or marketing
- Retail management or marketing
- Tourism and destination marketing
- Multi-location businesses
- Food & beverage
- E-commerce
- Shopify or similar platforms
- Luxury or lifestyle brands
- Experiential marketing
- Event marketing
- Influencer and creator partnerships
- SEO/SEM and paid digital advertising
- CRM and email marketing
- Google Analytics and digital reporting platforms
- Business development and growth strategy
- Financial and operational performance analysis
- Strategic and entrepreneurial
- Creative and innovative
- Financially and data-driven
- Comfortable making business decisions
- An excellent communicator
- A strong leader and team builder
- Highly organized and accountable
- Comfortable working in a fast-paced environment
- Able to balance long-term strategy with immediate execution
- Comfortable working directly with Ownership
- Experienced in managing multiple businesses or locations
- Passionate about hospitality, retail, food, lifestyle, and customer experiences
- Focused on revenue, profitability, growth, and measurable results
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