Chef(fe) de projet Marketing Digital en Alternance H/F

Manage the fashion brand's e-commerce site and Shopify back-office, while tracking communications with partner agencies for SEO and SEA. Contribute to digital customer experience improvements and support the marketing team on social media and campaign planning. Assist with CRM strategy, including newsletters and loyalty programs, and monitor marketplace presence alongside competitive intelligence. Based in Marseille, this role supports a 40-year-old high-end women's fashion house. The position is an apprenticeship contract for a Bachelor in Digital Marketing, with full tuition coverage and a salary determined by age and education level.