Chef(fe) de projet CRM Marketing Cloud – CDD
On-siteParis, Île-de-France, France
Job Summary
Design and deploy multi-channel CRM campaigns including email, SMS, RCS, and push notifications within Salesforce Marketing Cloud. Transform marketing requirements into performant CRM devices by defining targets, segments, scenarios, and client journeys. Prepare and validate audiences, applying segmentation, exclusion, and deduplication rules while ensuring RGPD compliance. Coordinate with marketing, technical, and business teams to meet deadlines and objectives. Monitor key performance indicators such as deliverability, open rates, clicks, and conversions to produce optimization reports. Contribute to Salesforce Marketing Cloud evolution projects and process industrialization.
Required Qualifications
- Bac+4/5 en marketing digital, CRM, data marketing, école de commerce ou équivalent
- Plus de 6 ans d'expérience en CRM, marketing automation, marketing relationnel, campagne digitale ou activation client
- Expérience opérationnelle sur Salesforce Marketing Cloud
- Bonne compréhension des campagnes email/SMS, parcours automatisés, ciblages marketing et logiques de segmentation
Desired Qualifications
- Une expérience dans un environnement B2B / B2C / B2B2C complexe appréciée
- Une expérience dans le secteur de l'assurance, de la protection sociale, de la banque, des services ou d'un environnement réglementé
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