Chef·fe de pratique marketing par courriel | Email Marketing Practice Lead
HybridMontréal, Quebec, Canada
Job Summary
Own end-to-end email and SMS programs from strategy and platform setup through execution, testing, and optimization aligned to client growth objectives. Design lifecycle strategies (welcome, nurture, retention) while acting as the technical subject matter expert for ESPs/CRMs. Analyze performance data to drive experimentation and clear client-ready reporting. Serve as the agency's primary point person for selling email marketing services, supporting discovery, solution design, and proactive upsell opportunities. Manage 1–2 freelancers on recurring projects, establishing QA frameworks to ensure scalable, profitable delivery. This role supports the 360 marketing approach at Bloom, an innovative digital agency recognized as one of Canada's top employers with offices in Montreal and Toronto.
Required Qualifications
- Strategic and technical leadership mindset
- Deep expertise in lifecycle marketing
- Proficiency with Klaviyo, Mailchimp, and HubSpot
- Entrepreneurial mindset to grow service lines
- Hands-on discipline to execute high-performing campaigns
- Bilingual proficiency in English and French (written and spoken)
- Highly organized and detail-oriented
- Comfortable leading client presentations
- Ability to manage collaborative teams
- 4+ years hands-on experience in technical email marketing (e-commerce and/or B2B), including strategy, execution, and optimization
- 1+ year experience in an agency environment or similar multi-client setting
- Strong experience with Klaviyo and Mailchimp (Salesforce and HubSpot are assets)
- Demonstrated ability to create and optimize complex lifecycle strategies
- Strong understanding of email marketing fundamentals: deliverability, segmentation, list growth, QA, testing, and measurement
- Ability to manage multiple clients, priorities, and stakeholders without quality slipping
- Comfortable being client-facing, leading calls, and presenting results and recommendations
- Hybrid work model availability
- Flexibility to work from home
Desired Qualifications
- Experience using AI-assisted creative tools to accelerate and enhance email marketing production
- Familiarity with Figma and AI-powered design workflows
- Comfort collaborating with designers and developers using modern, AI-enabled creative processes
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