Chef de projet Social Ads (H/F)
On-siteParis, Île-de-France, France
Job Summary
Lead international Paid Social strategy by developing and optimizing campaigns across Meta, Snapchat, X, and TikTok to drive growth on multi-million euro budgets. Prioritize and execute acquisition strategies for key markets in France, Spain, Germany, and beyond while analyzing performance metrics to manage the media envelope. Collaborate closely with Data, Creative, and Product teams to ensure tracking integrity and test new visual approaches. Maintain market intelligence on platforms and trends to evolve acquisition standards. This role supports Winamax's transformation as a European growth leader, requiring a senior profile with 5+ years in social ads management and fluent English.
Required Qualifications
- Senior profile
- Minimum of 5 years of experience in management and optimization of Social Ads campaigns
- Current English language proficiency
- Advanced mastery of Meta, Snapchat, X, TikTok, etc.
- Solid culture of application performance (conversion tunnels, MMP tracking, attribution, user quality, and ROI)
- Ability to design and analyze complex experiments (A/B tests, incrementality, geo-lifts) to optimize investments
- Excellent relational skills to collaborate with Data, Creative, Product, and Dev teams
- Minimum interest in sports or poker to understand communities and maximize campaign impact
- Full-time permanent contract (CDI) availability
- 4-day work week availability
- Intra-muros Paris location availability
- Immediate start availability
Desired Qualifications
- Entrepreneurial spirit
- Autonomy
- Rigor
- Ability to pilot large volumes at a fast pace
- Ability to step back and question existing approaches
- Ability to analyze data finely
- Ability to formalize innovative acquisition strategies
- Experience managing multi-million euro media investments internationally
- Experience building, deploying, and managing daily campaigns on high budgets across multiple countries
- Experience analyzing performance metrics (costs, volumes, user quality, ROI) to manage budget envelopes
- Experience managing tracking setups (MMP, attribution, contribution) and collaborating with Data teams
- Active market awareness regarding platforms, tools, and sector trends
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