Channel Marketing Manager
$60,000–$70,000 year
On-siteWest Henrietta, New York, United States
Job Summary
Develop annual marketing plans and promotional calendars aligned to product launches, then partner with Sales to execute campaigns including flyers, rebates, and POS materials across North American dealers and distributors. Lead trade show planning and booth logistics while coordinating with internal teams and vendors to manage event budgets and post-event evaluations. Manage timelines for print and digital collateral, ensuring brand consistency across catalogues, brochures, and sell sheets developed with Product Management and Design. Support customer presentations and business reviews as needed while collaborating cross-functionally with Supply Chain and Operations to align marketing with inventory priorities. This role requires 3–7 years of channel marketing experience, includes ~20–30% travel for industry events, and focuses on growing a leading construction brand.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications or related field
- 3–7 years in Channel/Trade/Brand Marketing or Marketing Communications
- Experience supporting B2B sales and working with distributors/dealers
- Construction, industrial, hardware or building materials experience
- Strong project management, organizational and time-management skills
- Excellent written/verbal communication
- Ability to manage multiple priorities; high attention to detail
- Strong collaboration skills; creative, customer-first problem solver
- Proficient in MS Office
- Travel: ~20–30% across North America for meetings, trade shows and industry events
Desired Qualifications
- Bachelor's degree in Marketing, Business, Communications or related field (preferred)
- Proficient in MS Office; Adobe Creative Suite/marketing automation a plus
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