Channel Marketing Manager, Americas
$106,000–$145,000 year
RemoteUnited States
Job Summary
Develop a deep understanding of the regional channel ecosystem, including partner types, routes to market, and local market dynamics. Ensure partners are armed with the right content, messaging, and tools to drive demand by localizing global campaigns and activating partner programs. Work hand-in-hand with regional sales leadership to align channel marketing plans with shared pipeline and revenue goals, participating in regional sales planning and QBRs. Own regional partner communications, develop newsletters, and execute events such as summits and trade shows to produce measurable outcomes. Track performance against KPIs like pipeline contribution and event ROI to continuously optimize programs and share insights with global teams.
Required Qualifications
- 7+ years of experience in B2B marketing
- significant experience in channel or partner marketing
- Strong understanding of partner ecosystems and routes to market (VAR, integrator, MSP, distributor)
- Proven experience working closely with field sales teams on shared revenue goals
- Experience supporting or executing regional events
- Strong communication skills
- Highly organized, execution-oriented, and comfortable operating in a fast-moving environment
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