Channel Marketeer

Channel Marketeer drives sales growth and market share through execution of go-to-market and pricing strategies, collaborates to manage the marketing funnel and ensure strategic alignment. Key responsibilities include deploying the go-to-market and pricing strategy, segmenting and acquiring customers via insights into decision journeys and personas, executing Omni-Channel Market Activation Plans with MarCom, optimizing the marketing funnel within the commercial team, adapting and executing commercial policy with pay-for-performance elements to drive sales and margin, managing the A&P budget for ROI, leading indirect revenue activities, developing co-marketing plans with trade customers, and coordinating with MarCom, external agencies, and cross-functional teams to build capability and organizational development. The role also involves day-to-day management of the channel marketing team when acting as a people manager, with requirements for experience in commercial roles (preferably sales), digitization of sales and marketing, market and customer analysis, channel strategy and planning, and marketing planning and activation. The posting notes typically 3–10+ years of experience depending on level, and emphasizes a diverse, inclusive environment and opportunities for growth.