Channel Manager (SMB) – East Coast (Kelantan) (Enterprise Business)
On-siteKota Bharu, Kelantan, Malaysia
Job Summary
Develop and execute channel sales strategies, setting clear objectives and tracking performance using KPIs and CRM systems to achieve SMB revenue goals. Recruit, build, and nurture strong relationships with SMB channel partners by providing tailored support, training, resources, and prompt conflict resolution. Utilize data analytics to monitor channel performance, identify trends, and make informed decisions to optimize strategies and partner incentives. Enable partners by communicating product updates, market insights, and best practices to ensure they sell Maxis mobile, broadband, and fixed solutions successfully. Proactively identify and solve channel-related challenges while collaborating with internal teams to align cross-functional efforts. Champion a customer-centric approach and ensure accountability for channel outcomes and operational excellence.
Required Qualifications
- Develop and execute channel sales strategies, setting clear objectives (revenue, partner recruitment) and tracking performance using KPIs and CRM systems (eg SalesForce) to achieve SMB overall revenue goals
- Recruit, build, and nurture strong, collaborative relationships with SMB channel partners, providing tailored support, training, resources, and prompt conflict resolution to foster trust
- Utilise data analytics to monitor channel performance, identify trends, and make informed decisions to optimise strategies, partner incentives, and overall channel effectiveness
- Enable partners by effectively communicating product updates, market insights, and best practices; ensuring they are well-equipped and empowered to sell Maxis mobile, broadband and fixed solutions successfully
- Proactively identify and solve channel-related challenges, developing contingency plans and adapting strategies based on market trends, competitor activities, and partner feedback
- Collaborate effectively with internal teams (e.g., marketing, product, support) to ensure partners receive comprehensive support and to align cross-functional efforts for channel success
- Champion a customer-centric approach within the channel, guiding partners to understand and deliver value based on the specific needs of SMB customers
- Ensure accountability for channel outcomes, manage commitments to partners and stakeholders effectively, and maintain high standards of operational excellence and follow-through
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