Channel Manager, Paid Search & Affiliate Marketing
$95,000–$105,000 year
RemoteUnited States
Job Summary
Develop and execute paid search strategies across Google Ads and Microsoft Ads, managing campaign structure, bidding, budget allocation, and keyword expansion. Oversee affiliate and aggregator partnerships, handling performance management, relationship development, and commercial negotiations. Evaluate channel performance to improve efficiency and revenue, then design and execute channel tests including bidding experiments and landing page optimizations. Monitor campaign health against key performance indicators and partner closely with analytics teams to ensure tracking accuracy. Produce monthly and quarterly performance reviews, forecasts, and strategic recommendations while collaborating with creative teams to optimize messaging and assets.
Required Qualifications
- 4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management
- Hands-on experience with Google Ads and Microsoft Ads
- Experience managing affiliate marketing programs, partnerships, or lead generation channels
- Experience working with affiliate, partnership, referral, or aggregator-based acquisition channels
- Familiarity with affiliate platforms such as Impact, Commission Junction, or similar
- Experience with value-based bidding strategies, including target ROAS and target CPA models
- Strong analytical skills and the ability to diagnose performance trends across campaigns and channels
- Experience using Google Analytics, GA4, or similar analytics platforms
- Ability to manage multiple stakeholders and business priorities simultaneously
- Experience with multi-brand acquisition
- Location: Remote - MUST be physically located in the US
Desired Qualifications
- Familiarity with BI and reporting tools such as Looker is beneficial
- Experience in insurance, financial services, fintech, lead-generation businesses, or other high-CPC industries is preferred
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