Channel and Field Marketing Manager, DACH
RemoteGermany
Job Summary
Collaborate with Marketing and Sales teams to support regional marketing activities related to customer and partner recruitment, enablement, and growth. Build and execute regional marketing plans and track program performance on a monthly and quarterly basis using Marketo, Salesforce, and other platforms. Work with internal teams to adapt available messaging and content for channel partners, ensuring partner-facing communications reflect the company's brand. Create and deliver marketing campaigns and communication assets, execute digital demand generation programs, and plan field marketing events. Support regional channel leaders with local execution and PR activities while preparing clear written and verbal updates on campaign progress. Fluency in English and German is mandatory, with strong channel marketing experience required for the DACH region.
Required Qualifications
- Fluency in English and German (spoken and written)
- Strong channel marketing experience, including working with distributors and reseller partners in the DACH ecosystem
- Regional execution mindset, with the ability to plan and execute partner campaigns, events, webinars, and demand generation activities
- Strong alignment with sales, with experience working closely with regional sales teams to support pipeline generation
- Ability to work with cross-functional teams to successfully launch and monitor new programs
- Solid understanding of industry-standard channel programs
- Strong analytical and problem-solving skills
Desired Qualifications
- Familiarity with Veeam and the Veeam partner ecosystem
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