CDI - Head of Digital Performance H/F
On-siteParis, Île-de-France, France
Job Summary
Define and pilot the digital performance strategy, building a roadmap aligned with e-commerce and international ambitions to maximize profitable growth. Manage a team of three specialists while challenging external partners on paid media, SEO, and analytics to ensure operational excellence. Serve as the internal reference for performance, acquisition, and measurement, guiding E-business and Marketing teams on audience segmentation, channel insights, and business contribution. Optimize digital investment allocation and foster a test-and-learn culture across Search, Social, Affiliation, and GEO, leveraging AI and Generative Engine Optimization for new discovery environments. Guarantee reliable tracking and data quality by evolving reporting dashboards and managing consent/regulatory standards. Drive the adoption of digital innovations while balancing brand desirability with commercial performance.
Required Qualifications
- 8 to 10 years of experience in digital performance, acquisition, growth marketing, or digital marketing
- Experience ideally acquired in an e-commerce, premium, luxury, retail, or international D2C environment
- Significant experience in leading multi-lever digital strategies
- Experience managing a team
- Proficiency in digital acquisition, performance marketing, data, measurement, and audience activation in international environments
- Habit of leading and challenging high-level agencies and external partners
- Ability to build a strategic vision while remaining close to operational issues
- Strong cross-influence capacity and ability to bring together diverse interlocutors around a common ambition
- Strong customer culture and ability to connect digital performance, audience knowledge, and growth issues
- Fluent English
Desired Qualifications
- Experience in performance digital, acquisition, growth marketing, or digital marketing
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