CCM India- Jameson & Ballantines

Define, activate and accelerate Jameson Content Marketing Strategy in the Indian market. Develop the content roadmap and deliver/ integrate best-in-class content initiatives into quarterly and campaign-led marketing efforts, aligning with a global approach while leveraging local cultural insights to fuel creative development. Act as brand guardian to ensure local assets comply with global strategy and brand guidelines, and translate local consumer challenges into briefs for local or global production. Lead market-centric content campaigns around timely local occasions, share creative brief guidelines with local teams for assets (e.g., BTL, L3F), manage relationships with agencies and partners (global and local), explore innovative content formats and emerging channels, and oversee planning/publishing of content across local channels in coordination with media partners and calendars. Expect active participation in the global content team to drive efficiencies, engagement, and brand storytelling for Pernod Ricard’s Jameson in the Drive Market, with scope potentially evolving over time.