Category & Product Manager- Ingredients
On-siteShanghai, Shanghai, China
Job Summary
Conduct yeast market research and category insights to identify trends, competitive landscapes, and growth opportunities. Develop and execute brand positioning, product portfolio strategies, and pricing models aligned with B2B customer needs. Lead new product development processes from concept to commercialization, collaborating with baking centers, sales teams, supply chain, finance, and quality. Craft compelling category narratives and application solutions to enhance product value propositions. Requires a Bachelor's degree in Marketing, Business Administration, or Food Science, 5+ years of FMCG/B2B marketing experience, and deep bakery industry knowledge. Nice English and Mandarin required.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or Food Science
- 5+ years of experience in FMCG/B2B marketing
- Deep knowledge of bakery industry and raw materials, applications, and customer pain points
- Proven success in product lifecycle management and omnichannel campaign execution
- Strong cross-cultural communication skills
- Nice English
- Mandarin
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.